World Health Organization — 2022

Explaining Covid‑19 Vaccination Benefits

A social media post simulates a chat between a person and WHO. It explains why vaccination is important to prevent hospitals from being overwhelmed, which leads to people (Covid-19 patients, but also other patients) being left untreated. To explain that, the video uses an analogy of a cup (representing the capacity of a hospital), which is overflown with colored balls. Every ball represents a patient. Those who fell outside of the cup represent patients who were not able to get treatment due to overcrowded hospitals.

With illustrated analogies & a friendly conversational tone, these short videos try to explain why vaccination is important

Ipsum

[…] Data Visualization Consultant position for WHO/Europe in September of 2021. WHO/Europe was looking for a professional to turn raw technical data into stories and develop data visualizations to illuminate new scientific evidence.

I worked for WHO/Europe for 3 months in a data visualization consultancy, I created animated charts and diagrams to communicate findings from a study by WHO and ECDC (European Centre for Disease Prevention and Control) that estimated that over 470,000 lives had been saved by COVID-19 vaccination – in people over 60 years old – throughout the European Region.

This project has been viewed over 3 million times on social media and was even shared on Twitter by then First Minister of Scotland, Nicola Sturgeon.

I also created a series of videos with animated graphics to explain the benefits of vaccination and protective measures against COVID-19, as well as an automated software for translating those videos for other countries, like Georgia and Ukraine, achieving around 10 million views across social media.

Sketch of hospital at full capacity (cup filled with circles, representing each patient)
Sketch of hospital over capacity (cup overflown with circles, representing patients being left untreated)
Hand-drawn sketches of the cup analogy, used to pitch the idea to my former team at WHO/Europe.

Frames of the infection spreading (from 1 person to 2 more). Created on Flourish & edited on Figma.

Animated versions of the graphics, created with ezgif.com.
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Sketch of network graphs representing how one person infects others, who will infect others, and so in…
Hand-drawn sketches of the infection spreading, also used to pitch the idea to the team.

Publications

Screen capture of Google Sheets used to organized translated content for the videos. It displays columns for English, Russian, and Georgian languages