World Health Organization — 2022

Explaining Covid‑19 Vaccination Benefits

A social media post simulates a chat between a person and WHO. It explains why vaccination is important to prevent hospitals from being overwhelmed, which leads to people (Covid-19 patients, but also other patients) being left untreated. To explain that, the video uses an analogy of a cup (representing the capacity of a hospital), which is overflown with colored balls. Every ball represents a patient. Those who fell outside of the cup represent patients who were not able to get treatment due to overcrowded hospitals.

With illustrated analogies & a friendly conversational tone, these short videos try to explain why vaccination is important

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Sketch of hospital at full capacity (cup filled with circles, representing each patient)
Sketch of hospital over capacity (cup overflown with circles, representing patients being left untreated)
Hand-drawn sketches of the cup analogy, used to pitch the idea to my former team at WHO/Europe.

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Frames of the infection spreading (from 1 person to 2 more). Created on Flourish & edited on Figma.

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Animated versions of the graphics, created with ezgif.com.
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Sketch of network graphs representing how one person infects others, who will infect others, and so in…
Hand-drawn sketches of the infection spreading, also used to pitch the idea to the team.

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Screen capture of Google Sheets used to organized translated content for the videos. It displays columns for English, Russian, and Georgian languages

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